New Website SEO Briefs

Lay the foundations for SEO success from day 1 with our new website service

New Website

Getting a new website is an important step for any business, whether it’s your very first site or a refresh of your existing online presence. It’s a project that requires a large investment, both in time and money, and you need to know you’re getting as much for your money as possible.

One of the main benefits of having a website is the potential for that site to be found in the search results through search engines such as Google or Bing. The way your website is structured and the methods used to build it can have a huge impact on how well your website ranks now and in the future. Get the structure and build right now, and your site stands a much better chance of delivering more and more organic traffic – which means more leads and customers for you.

New Website SEO Brief: What's Included?

Our new website SEO briefs are designed to provide you and your development team with the optimal structure, content requirements and SEO considerations to enable your website to rank well in the search results pages. The brief is delivered in the form of a written report and typically comprises:

  • optimised

    Existing Website Audit

    We’ll review your existing website, if you have one, to highlight what works well now and what should therefore be retained in the future. With your permission, we’ll access your Google Analytics (or other web monitoring platform) and report to you on which pages should be retained and the likely impact of content removal.

  • null

    Content Redirection Mapping

    When you launch your new website, it’s likely that some of your current pages will be moved, removed or repurposed. We’ll conduct a full crawl of your site and create the 301 redirect file to ensure you don’t end up with 404 errors or lose the SEO value of pages which are now removed.

  • null

    New Website Navigation Structure

    Your new website’s navigation structure will have an impact on Google’s perception of your website’s pages. Those nearer to the root domain (i.e. within one / of the homepage) are considered more important than deeper pages. We’ll advise on the optimal positioning of your new website’s pages and content from an SEO perspective, helping to boost your important content up the search results.

  • null

    Keyword Research

    Also a part of the navigation structure, we’ll conduct keyword research to identify what topic each of your pages should be focusing on and therefore which search queries they should be aiming to rank for. This is done through a combination of audience understanding and use of Google’s own keyword research tools.

Are you considering or in the process of launching a new website?

Sign up for our newsletter to stay up to date with tech news!

Join other tech savvy business owners and receive tips, tools, and strategies to help grow your business!