“In just seven years, newsrooms have been completely disrupted by social media. Social media skills are no longer considered a niche, and solely the responsibility of a small team in the newsroom. Instead, social media affects the way the whole organisation runs.” - Claire Wardle – Previously, Research Director of the Tow Centre for Digital Journalism at Columbia Journalism School
Over the past two decades, the emergence of social media has drastically changed the information and communication technology. In these unprecedented times of global lockdown, while many businesses face uncertainty, the world is continuing to see digital transformation rise to another level.
Social media, defined by its connectivity, interactivity, and user-generated content, is growing to be one of the primary marketing channels. Nearly half of the world’s population and over three billion of all internet users utilise social media for information, entertainment, and news consumption. Now imagine 1% of 3.96 billion people purchased products or services from your business. Catch our drift?
In recent years, this comprehensive social platform has transformed into a digital marketing and communication hub among experts across industries encompassing news & journalism, media & entertainment, tourism & hospitality, retail & e-commerce, food & beverages, health & fitness, sports & recreation, lifestyle & influencers and more
Furthermore, the development of smartphones has dramatically shifted the social media dynamics, with about 66% of digital market penetration. 99% of the total active social media users across the globe access it via mobile devices with a 2.9% increase in social media users in the UK alone since last year. This allows consumers and businesses to connect anywhere, at any time on any device. Read on more to get a deep understanding of social media for your business.
In this article, you will learn:
- What does social media mean for SME’s?
- Types of social media platforms and how they can benefit your business?
- How to create a social media presence for your business?
- Social media analytics: Understanding social media metrics and KPI’s.
- Social media challenges and how to overcome them?
- How to perform a social media competitive analysis?
- How to create an effective social media content strategy?