Case Study - Ecommerce Web Design and Development

Fable & Eve

About Client

Founded in June 2019, Fable & Eve is a luxury nightwear brand primarily based in London, UK. The brand is known for creating garments with fabric that is soft-to-touch, long-lasting, and sustainable. They choose 100% natural fibres, especially, modal/cotton blends developed without any harsh or synthetic chemicals. As a business corporation, Fable & Eve upholds the highest standards for both their customers and the planet, ensuring that these wardrobe staples are developed with little to no impact on our environment.

Name

Fable & Eve

Category

Wordpress CMS

Completion

3 Weeks
Different screens showing Fable and Eve new website design

The Problem

Founded in June 2019, Fable & Eve is a luxury nightwear brand primarily based in London, UK. The brand is known for creating garments with fabric that is soft-to-touch, long-lasting, and sustainable. They choose 100% natural fibres, especially, modal/cotton blends developed without any harsh or synthetic chemicals. As a business corporation, Fable & Eve upholds the highest standards for both their customers and the planet, ensuring that these wardrobe staples are developed with little to no impact on our environment.

Ecommerce redesign on phone screens

Some More Development

Custom Shipping Methods

Shipping Conditional Logic & Delivery Drop Down

Cart Automation

A Pop-Up To Confirm When A Product Is Added To The Basket. Abandoned Basket Times Out

Filter & Sorting

Get Personalised Product Upsell & Cross Sell Recommendations.

Our Approach

Luxury nightwear brand primarily based in London, UK. The brand is known for creating garments with fabric that is soft-to-touch, long-lasting, and sustainable.

Modern Design

Minimalistic Design

A Clearly & Carefully Curated Layout With Minimalistic Design

Easy Checkout

Easy Checkout

Simple Navigation & An Easy Checkout Process

CMS Solution

CMS Solution

Easy To Customise and fully responsive

Coupons

Coupons & Discount

Promo Codes & Coupons To Provide Customers’ Discount.

Tracking

E-Commerce

Enhanced ecommerce tracking to track all user activity & engagements.

Cross Sell

Cross Sell

View Similar & Recently Viewed Products.

Custom API

Custom API

Feefoo, Newsletter & Social Integration

User Guide

User Guide

Detailed User Guide.

Improvements

Luxury nightwear brand primarily based in London, UK. The brand is known for creating garments with fabric that is soft-to-touch, long-lasting, and sustainable.

Before Image After Image

How we work

1

Design

Before we design anything we start with a wireframe that maps out the agreed structure

2

Build

Our website build time is usually 4-8 weeks depending on scope and comms

3

Launch

We make sure that all you need for a successful launch or redesign is ready to go on the day

The Outcome

Founded in June 2019, Fable & Eve is a luxury nightwear brand primarily based in London, UK. The brand is known for creating garments with fabric that is soft-to-touch, long-lasting, and sustainable. They choose 100% natural fibres, especially, modal/cotton blends developed without any harsh or synthetic chemicals. As a business corporation, Fable & Eve upholds the highest standards for both their customers and the planet, ensuring that these wardrobe staples are developed with little to no impact on our environment.

Different screens from new website design
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