Case Study - Ecommerce Paid Advertising and Content Development

Iconic London

About Client

Born in the heart of London in 2015, Iconic London ignites your inner confidence with bold, playful makeup. Inspired by the city’s vibrant energy, they offer everything you need to conquer your day – from quick, flawless morning looks to luxurious self-care nights and showstopping evening glam. Iconic London empowers you to express yourself, one look at a time.

Different screen sizes to display Afast Aero new website design and development

The Problem

Iconic London, despite having a loyal following, faced a hurdle in scaling their brand to achieve a higher revenue target. While they boasted a dedicated customer base, they struggled to translate that enthusiasm into a seven-figure business. The challenge lay in expanding their reach beyond their current fans, raising overall brand awareness, and identifying the most effective marketing strategies to target a wider audience and promote the right products.

New Afast Aero website design displayed on a series of phones

Some More Development

Conversion rate

CR Soared by 75%.

Return on Ad Spend

ROAS Multiplied by 6.

Cost Per Acquisition or Action

CPA reduced by 30%.

Customer Lifetime Value

CLTV surged by 50%.

Our Approach

Born in the heart of London in 2015, Iconic London ignites your inner confidence with bold, playful makeup.

Targeted Digital Marketing

We employed strategic paid advertising campaigns on relevant platforms to reach the right audience with the right products.

Engaging Content Strategy

We leveraged captivating content marketing (think blog posts, tutorials, influencer collaborations) to build brand awareness, connect with potential customers, and showcase product value.

Enhanced User Experience

We revamped the website to optimise user experience (faster loading times, clear navigation), streamline the buying journey (simplified checkout process), and encourage conversions.

Social Media Revamp

We implemented a dynamic social media marketing strategy that included engaging content, influencer partnerships, and targeted social media advertising to foster brand loyalty, amplify brand messaging, and drive customer engagement.

Data-Driven Decisions

We utilised marketing analytics to track campaign performance, measure key metrics (impressions, clicks, conversions), and optimise strategies for maximum impact.

Customer-Centric Approach

We prioritised customer experience throughout the buying journey, offering exceptional customer service and post-purchase support to build trust and loyalty.

Strategic Email Marketing

We implemented a targeted email marketing strategy with personalised offers and valuable content to nurture leads, drive repeat purchases, and increase customer lifetime value.

Public Relations & Influencer Outreach

We secured positive media coverage and partnered with relevant influencers to generate brand buzz and expand reach.


Conversion rates skyrocketed by 75%, and their return on ad spend soared 6X. This targeted approach not only reduced customer acquisition cost by 30% but also boosted customer lifetime value by 50%.

How we work



Craft a customised paid advertising strategy that aligns with your goals and budget.



Launch targeted campaigns across multiple platforms for maximum reach and engagement.



Continuously refine campaigns based on data-driven insights for optimal performance



Track results and get transparent, detailed reports to measure success and ROI

The Outcome

Their conversion rate soared by a remarkable 75%, and their return on ad spend (ROAS) multiplied by a factor of 6. Additionally, they saw a significant reduction in cost per acquisition (CPA) by 30%, while customer lifetime value (CLTV) surged by 50%. These results showcase the effectiveness of their marketing efforts. By expanding their reach, boosting brand awareness, and targeting the right audience with the right products, Iconic London transformed from a brand with a dedicated fanbase to a true industry leader.

Phone screens showing new company design