Case Study - Ecommerce Paid Advertising and Content Development

Lucky Saint

About Client

Born from a desire to redefine expectations of alcohol-free beer, Lucky Saint embarked on its mission in October 2018. Founded by Luke Boase, the brand has grown from a single idea into a passionate team of over 45 talented individuals, all dedicated to shaking up the drinks industry. In just four years, Lucky Saint has transformed from a visionary concept to a driving force for change within the beverage market.

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The Problem

Lucky Saint garnered a loyal following from health-conscious consumers, but to truly scale the brand, they needed to break through the initial awareness barrier. Expanding reach beyond their fanbase, boosting recognition within the burgeoning alcohol-free beverage market, and identifying targeted marketing strategies became crucial to attracting new customers and unlocking their full potential.

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Some More Development

Conversion rate

CR soared by 84%.

Return on Ad Spend

ROAS multiplied by 5.

Cost Per Acquisition or Action

CPA reduced by 43%

Customer Lifetime Value

CLTV surged by 56%.

Our Approach

Born from a desire to redefine expectations of alcohol-free beer, Lucky Saint embarked on its mission in October 2018

Targeted Digital Marketing

We employed strategic paid advertising campaigns on relevant platforms to reach the right audience with the right products

Engaging Content Strategy

We leveraged captivating content marketing (think blog posts, tutorials, influencer collaborations) to build brand awareness, connect with potential customers, and showcase product value.

Enhanced User Experience

We revamped the website to optimise user experience (faster loading times, clear navigation), streamline the buying journey (simplified checkout process), and encourage conversions.

Social Media Revamp

We leveraged engaging content, influencer partnerships, and targeted social media ads to boost brand loyalty, messaging, and engagement.

Data-Driven Decisions

We utilised marketing analytics to track campaign performance, measure key metrics (impressions, clicks, conversions), and optimise strategies for maximum impact.

Customer-Centric Approach

We prioritised customer experience throughout the buying journey, offering exceptional customer service and post-purchase support to build trust and loyalty.

Strategic Email Marketing

We implemented a targeted email marketing strategy with personalised offers and valuable content to nurture leads, drive repeat purchases, and increase customer lifetime value.

Public Relations & Influencer Outreach

We secured positive media coverage and partnered with relevant influencers to generate brand buzz and expand reach.

Improvements

Conversion rates skyrocketed by 84%, return on ad spend (ROAS) multiplied by 5, cost per acquisition (CPA) plummeted by 43%, and customer lifetime value (CLTV) soared by a remarkable 56%.

How we work

1

Strategise

Craft a customised paid advertising strategy that aligns with your goals and budget.

2

Implement

Launch targeted campaigns across multiple platforms for maximum reach and engagement.

3

Optimise

Continuously refine campaigns based on data-driven insights for optimal performance

3

Report

Track results and get transparent, detailed reports to measure success and ROI

The Outcome

Our strategic marketing efforts for Lucky Saint transformed their brand awareness and customer base. Conversion rates skyrocketed by a staggering 84%, demonstrating a significant increase in customer acquisition. We helped them achieve a remarkable return on investment, with their return on ad spend (ROAS) multiplying by a factor of 5. Furthermore, a dramatic 43% reduction in cost per acquisition (CPA) showcased the efficiency of our targeted marketing strategies. The impact went beyond immediate sales, with customer lifetime value (CLTV) surging by 56%. This signifies the enduring loyalty and repeat purchases from Lucky Saint's flourishing customer base. We're proud to have played a key role in solidifying Lucky Saint's position as a major force within the alcohol-free beverage market.

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