Case Study - Ecommerce Paid Advertising and Content Development


About Client

Established in 2016, Shackleton stands as a testament to relentless innovation in the world of performance apparel. Their unwavering focus lies in crafting gear specifically designed to conquer extreme weather conditions. By meticulously combining advanced technologies with only the finest materials, Shackleton pushes the boundaries of what's possible. Their meticulously crafted apparel empowers you to face the elements head-on, no matter how harsh the conditions.

Different screen sizes to display Afast Aero new website design and development

The Problem

In a crowded market, Shackleton's loyal following presented a challenge – scaling the brand further. To conquer this peak, they needed to expand awareness beyond their niche, attract new explorers seeking the best gear, and effectively communicate the innovative technology and premium materials that set Shackleton apart.

New Afast Aero website design displayed on a series of phones

Some More Development

Conversion rate

CR soared by 92%.

Return on Ad Spend

ROAS multiplied by 7.

Cost Per Acquisition or Action

CPA reduced by 51%

Customer Lifetime Value

CLTV surged by 47%.

Our Approach

Established in 2016, Shackleton stands as a testament to relentless innovation in the world of performance apparel.

Targeted Digital Marketing

We employed strategic paid advertising campaigns on relevant platforms to reach the right audience with the right products.

Engaging Content Strategy

We leveraged captivating content marketing (think blog posts, tutorials, influencer collaborations) to build brand awareness, connect with potential customers, and showcase product value.

Enhanced User Experience

We revamped the website to optimise user experience (faster loading times, clear navigation), streamline the buying journey (simplified checkout process), and encourage conversions.

Social Media Revamp

We leveraged engaging content, influencer partnerships, and targeted social media ads to boost brand loyalty, messaging, and engagement.

Data-Driven Decisions

We utilised marketing analytics to track campaign performance, measure key metrics (impressions, clicks, conversions), and optimise strategies for maximum impact.

Customer-Centric Approach

We prioritised customer experience throughout the buying journey, offering exceptional customer service and post-purchase support to build trust and loyalty.

Strategic Email Marketing

We implemented a targeted email marketing strategy with personalised offers and valuable content to nurture leads, drive repeat purchases, and increase customer lifetime value.

Public Relations & Influencer Outreach

We secured positive media coverage and partnered with relevant influencers to generate brand buzz and expand reach.


Conversions skyrocketed 92%, ROAS multiplied by 7, CPA dropped 51%, and CLTV surged 47%. Shackleton is now a dominant force in performance apparel.

How we work



Craft a customised paid advertising strategy that aligns with your goals and budget.



Launch targeted campaigns across multiple platforms for maximum reach and engagement.



Continuously refine campaigns based on data-driven insights for optimal performance



Track results and get transparent, detailed reports to measure success and ROI

The Outcome

Shackleton's strategic marketing push yielded phenomenal results. Conversion rates soared by a remarkable 92%, demonstrating a surge in customer acquisition. Their return on ad spend (ROAS) multiplied by a factor of 7, showcasing an exceptional return on investment. Furthermore, a dramatic 51% reduction in cost per acquisition (CPA) highlighted the efficiency of their targeted marketing strategies. The impact extended beyond immediate sales, with customer lifetime value (CLTV) surging by 47%, signifying continued loyalty and repeat purchases from their growing customer base. These results solidify Shackleton's position as a leading innovator in the performance apparel market.

Phone screens showing new company design