Fable & Eve
Luxury nightwear brand primarily based in London, UK. The brand is known for creating garments with fabric that is soft-to-touch, long-lasting, and sustainable.
About Client
Founded in June 2019, Fable & Eve is a luxury nightwear brand primarily based in London, UK. The brand is known for creating garments with fabric that is soft-to-touch, long-lasting, and sustainable. They choose 100% natural fibres, especially, modal/cotton blends developed without any harsh or synthetic chemicals. As a business corporation, Fable & Eve upholds the highest standards for both their customers and the planet, ensuring that these wardrobe staples are developed with little to no impact on our environment.
The Problem
Fable & Eve reached out to our team at Codestronaut to get their website revamped. The project entailed making design and functional modifications to help their website work better and assist them in their marketing goals. The website was migrated from Bluepark to WooCommerce and then redesigned into aesthetically pleasing pages that conveyed value through extensive features of E-commerce Development and the use of a fully-responsive CMS.
Project Features
Minimalistic Design.
Easy Checkout Process.
Shipping Methods
Payment Gateway
Cross Sell & Upsell
Customer Dashboard
Coupons & Discount
CMS
Review Widget
Size Chart
Ecommerce Tracking
Responsive
Our Approach
- Logo Placement Was Changed To The Left For Maximum Brand Recall.
- The Website Header Featured The Brand Tagline On The Top Left For A USP Shoutout.
- Added A Homepage Slider featuring Photo Banners With Product/Sales Promotions And Prominent CTA’s To Capture Customer’s Attention.
Basket Page
Checkout Page
Other Pages
Outcome
Nothing drives customers away like websites that are outdated in terms of function and design. With the help of our expert UI and UX designer team, Fable & Eves’ website redesign not only appealed to their visitors, but also turned them into leads.
Founded in June 2019, Fable & Eve is a luxury nightwear brand primarily based in London, UK.
