SEO Strategy

We use local SEO as a focussed strategy to increase search engine visibility for your online business. Local seo will also generate footfall traffic to real world stores, via Google Maps and Google My Business optimisation. Any physical business location, or a business with a service area will benefit from local SEO.

A Codestronaut SEO strategy will consider link acquisition, content optimisation, contact page improvements & technical SEO improvements, ensuring your brand remains consistent across devices and platforms.

International SEO optimises your website for delivery in different countries. We analyse potential countries to target, do the keyword research for the country and optimise your international pages to SEO best practices, including correct hreflang tags. We help you decide between country and language targeting, optimise the page for that international audience, implement the correct tracking to analyse performance, and advise on promotion within that country, including backlink analysis and link-building.

To analyse mobile SEO, we look at site design, structure, speed and content, both in the SERPs and on page. If your site has a good optimisation strategy, and your mobile site design is responsive, then much mobile SEO will already be in place onsite, as far as titles and content is concerned, but a Core Web Vitals analysis might show where speed and usability issues are present. A CRO analysis can identify further bottlenecks and suggest improvements. If images need to be resized or responsive issues need fixing, our development team can help.

What Is Link Building?

Link building is the process of getting links from other websites and social platforms to pages on your website. This generates a network of links that can affect a website's ranking and authority. Quality links from trusted sites will help your website gain authority.

Ways To Generate Backlinks

Create great content that people will want to share. They will link to the content to share it with others. Submission to trusted directories can help local SEO, and broader SEO backlink profile.

Links from suppliers, customers and press all can improve your backlink profile for SEO.

If your website has seen a drop in traffic, it may be changes to the Google algorithm, a questionable backlink profile, thin content, or worse. The Penguin and Panda updates, and ongoing algorithm changes, caused wholesale changes in sites with penalties for thin content and questionable link-building. We identify where and why traffic has been lost, and deliver an SEO penalty recovery strategy, based on the data we find.

We start any campaign with an SEO site audit, using Google Analytics, Google Search Console and a suite of custom tools to analyse your business website. We visit your online competitors to understand the marketplace and their SEO strategy to see what is working, and where there is opportunity for growth.
We look for large issues first: canonicals/ duplicate content, noindexing, robots.txt blocks.

Then we suggest quick wins – title tag optimisations, unique meta descriptions to improve CTR, H tag structure We do a thorough backlink analysis and identify competitor overlap to target their links We perform a thorough content review both on page and blog content.

We identify issues with broken internal and external links, missing meta or titles, thin content, site speed and problems with images.