Speed Optimisation

Site load time

The impact of website performance on user experience is not minimal. The page speed or site load time is revealed to be the most critical factor in user experience. Interestingly enough, it is three times more important than how the site appears.

Websites with page load times less than 2.5 seconds perform better on almost all fronts. Designing and implementing fast sites set up teams for performance success, get more user satisfaction, higher conversion rates, more time spent on pages, and higher revenue.

Content Delivery Network

Using a CDN reveals which static components are not stored and recognised by the website. By specifying these, network requests can be processed timely providing a seamless web experience to your end-users. This leads to faster rendering of web pages, reduced time for video buffering, improved user engagement, and more business for you.

Configure preload key requests to prioritise fetching resources that are requested later in page load. Preloading key requests reduces website on-page elements saving more time and delivering an optimised website speed.

Key Aspects of Speed Optimisation


Minimize delays in loading web page content


Image optimisation will reduce the file size of an image by compressing and resizing it


Removing unnecessary or redundant data from website


Reduce the size of website style & scripts in one or more files

Bad Requests

Incorrect or corrupted web links which server couldn't understand it

Expire Header

Set far-future expirations of all of the resources (images, scripts, etc)


Temporary Storage area of your all website resources

Defer JS

Block unused scripts from the websites

Unused Code

Optimise Code & CSS Delivery

Contenful Paint

Used for guidance for quality signals that are essential to delivering a great user experience.

Preload Requests

Prioritize fetching resources that are currently requested later in page load

Monthly Report

Monthly report with all the resolved issues

Caching & Compression

Caching improves the overall website’s responsiveness. Enabling cache validation for the resources helps them to be served efficiently. It allows content to be retrieved faster while reducing the processing time. Allowing aggressive caching brings about improved website performance, making content available even during network interruptions from the original server, for a short period.

Compression for the HTML and JavaScript resources is enabled to reduce transfer size. Compressing resources is the most prominent way for website speed optimisation.