Case Study - Ecommerce Paid Advertising - Mate.Bike

Mate.Bike

About Client

MATE.Bike is an e-bike brand founded in 2016 by siblings Christian Adel Michael and Julie Kronstrøm Carton. It blends Danish design aesthetics with German engineering to create a diverse range of electric bikes tailored for different users and lifestyles. MATE.Bike is a brand dedicated to creating stylish, high-quality e-bikes that cater to a wide range of riders, from urban commuters to off-road adventurers. Their commitment to practical design and continuous innovation makes them a popular choice for those looking to incorporate e-bikes into their daily routines.

Different screen sizes to display Afast Aero new website design and development

The Challenge

MATE.Bike faces the challenge of standing out in the increasingly crowded e-bike market. While they have successfully established a reputation for stylish design and quality engineering, they need to ensure that their unique value proposition resonates with potential customers. This includes effectively communicating the specific benefits and features of each MATE model, showcasing how they cater to different lifestyles and needs.

New Afast Aero website design displayed on a series of phones

Major Improvements

Conversion rate

CR Soared by 89%.

Return on Ad Spend

ROAS Multiplied by 6.

Cost Per Acquisition or Action

CPA reduced by 54%.

Customer Lifetime Value

CLTV surged by 51%.

Our Approach

Targeted Digital Marketing

We employed strategic paid advertising campaigns on relevant platforms to reach the right audience with the right products.

Engaging Content Strategy

We leveraged captivating content marketing (think blog posts, tutorials, influencer collaborations) to build brand awareness, connect with potential customers, and showcase product value.

Enhanced User Experience

We revamped the website to optimise user experience (faster loading times, clear navigation), streamline the buying journey (simplified checkout process), and encourage conversions.

Social Media Revamp

We implemented a dynamic social media marketing strategy that included engaging content, influencer partnerships, and targeted social media advertising to foster brand loyalty, amplify brand messaging, and drive customer engagement.

Data-Driven Decisions

We utilised marketing analytics to track campaign performance, measure key metrics (impressions, clicks, conversions), and optimise strategies for maximum impact.

Customer-Centric Approach

We prioritised customer experience throughout the buying journey, offering exceptional customer service and post-purchase support to build trust and loyalty.

Strategic Email Marketing

We implemented a targeted email marketing strategy with personalised offers and valuable content to nurture leads, drive repeat purchases, and increase customer lifetime value.

PR & Influencer Outreach

We secured positive media coverage and partnered with relevant influencers to generate brand buzz and expand reach.

How we work

1

Strategise

Craft a customised paid advertising strategy that aligns with your goals and budget.

2

Implement

Launch targeted campaigns across multiple platforms for maximum reach and engagement.

3

Optimise

Continuously refine campaigns based on data-driven insights for optimal performance

4

Report

Track results and get transparent, detailed reports to measure success and ROI

The Outcome

MATE.Bike's strategic marketing efforts led to phenomenal growth, with conversions skyrocketing by 89%, reflecting a massive influx of new customers. Their return on ad spend (ROAS) experienced a sixfold increase, highlighting the outstanding efficiency and effectiveness of their campaign. Additionally, a 54% decrease in cost per acquisition (CPA) showcases their ability to reach and convert potential customers more cost-effectively. The impact extended beyond immediate sales, with customer lifetime value (CLTV) surging by 51%, indicating increased brand loyalty and repeat purchases from a growing customer base. These outstanding results solidify MATE.Bike as a dominant force in the e-bike market, setting new standards for innovation and growth.

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