Case Study - Ecommerce Paid Advertising - Murdock London

Murdock London

About Client

Founded in 2006, Murdock London quickly established itself as a haven for men on London's most iconic streets, offering a contemporary twist on the traditional barbershop experience. Built on the bedrock of trust between a man and his barber, Murdock London honed their mastery of grooming, extending their expertise to a performance product range inspired by their high-quality services and their barbers' vast experience. This award-winning line, with its Clean Label ethos, caters precisely to men's unique skin and hair needs, ensuring they receive only the best.

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The Challenge

Murdock London faces the challenge of maintaining its unique brand identity and customer loyalty amidst increasing competition in the global men's grooming market. While they have successfully established a reputation for quality products and services, they need to ensure that their commitment to traditional barbering techniques and modern style continues to resonate with their target audience. This includes effectively communicating their dedication to natural ingredients, personalised service, and creating a relaxing, refined experience for their customers.

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Major Improvements

Conversion rate

CR Soared by 87%.

Return on Ad Spend

ROAS Multiplied by 6.

Cost Per Acquisition or Action

CPA reduced by 54%.

Customer Lifetime Value

CLTV surged by 55%.

Our Approach

Targeted Digital Marketing

We employed strategic paid advertising campaigns on relevant platforms to reach the right audience with the right products.

Engaging Content Strategy

We leveraged captivating content marketing (think blog posts, tutorials, influencer collaborations) to build brand awareness, connect with potential customers, and showcase product value.

Enhanced User Experience

We revamped the website to optimise user experience (faster loading times, clear navigation), streamline the buying journey (simplified checkout process), and encourage conversions.

Social Media Revamp

We implemented a dynamic social media marketing strategy that included engaging content, influencer partnerships, and targeted social media advertising to foster brand loyalty, amplify brand messaging, and drive customer engagement.

Data-Driven Decisions

We utilised marketing analytics to track campaign performance, measure key metrics (impressions, clicks, conversions), and optimise strategies for maximum impact.

Customer-Centric Approach

We prioritised customer experience throughout the buying journey, offering exceptional customer service and post-purchase support to build trust and loyalty.

Strategic Email Marketing

We implemented a targeted email marketing strategy with personalised offers and valuable content to nurture leads, drive repeat purchases, and increase customer lifetime value.

PR & Influencer Outreach

We secured positive media coverage and partnered with relevant influencers to generate brand buzz and expand reach.

How we work

1

Strategise

Craft a customised paid advertising strategy that aligns with your goals and budget.

2

Implement

Launch targeted campaigns across multiple platforms for maximum reach and engagement.

3

Optimise

Continuously refine campaigns based on data-driven insights for optimal performance

4

Report

Track results and get transparent, detailed reports to measure success and ROI

The Outcome

Murdock London's strategic marketing initiatives have fuelled remarkable growth, with conversions skyrocketing by 87%, signalling a significant influx of new customers embracing their premium grooming experience. Their return on ad spend (ROAS) experienced an impressive sixfold increase, underscoring the exceptional efficiency and effectiveness of their campaign in driving sales. Furthermore, a 54% decrease in cost per acquisition (CPA) demonstrates their ability to attract and convert potential customers more cost-effectively. The impact extended beyond initial purchases, as customer lifetime value (CLTV) surged by 55%, indicating heightened brand loyalty and a growing number of repeat customers. These outstanding results firmly establish Murdock London as a dominant force in the men's grooming market, setting new benchmarks for quality, innovation, and customer-centric growth.

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