Case Study - Ecommerce Paid Advertising - Served Drinks

Served Drinks

About Client

Launched in 2020 by the dynamic trio of brothers Dean and Ryan Ginsberg alongside pop icon Ellie Goulding, SERVED has quickly risen to prominence as one of the UK's fastest-growing ready-to-drink (RTD) brands. Disenchanted by the existing RTD landscape, which was often dominated by overly sweet, high-calorie options lacking in quality, the founders embarked on a mission to revolutionise the industry. Their vision: to craft the most exceptional pre-mixed drinks on the market – ones that are not only bursting with flavour and refreshment but also mindful of health-conscious consumers, boasting fewer calories and zero added sugar.

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The Challenge

SERVED faces the challenge of differentiating itself in the rapidly expanding ready-to-drink (RTD) market. While they have successfully established a brand known for its commitment to quality and healthier alternatives, they need to ensure that their unique value proposition resonates with potential customers. This includes effectively communicating their dedication to using premium natural ingredients, avoiding added sugar and artificial additives, and crafting genuinely flavourful drinks that cater to various tastes and preferences.

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Major Improvements

Conversion rate

CR Soared by 87%.

Return on Ad Spend

ROAS Multiplied by 6.

Cost Per Acquisition or Action

CPA reduced by 54%.

Customer Lifetime Value

CLTV surged by 55%.

Our Approach

Targeted Digital Marketing

We employed strategic paid advertising campaigns on relevant platforms to reach the right audience with the right products.

Engaging Content Strategy

We leveraged captivating content marketing (think blog posts, tutorials, influencer collaborations) to build brand awareness, connect with potential customers, and showcase product value.

Enhanced User Experience

We revamped the website to optimise user experience (faster loading times, clear navigation), streamline the buying journey (simplified checkout process), and encourage conversions.

Social Media Revamp

We implemented a dynamic social media marketing strategy that included engaging content, influencer partnerships, and targeted social media advertising to foster brand loyalty, amplify brand messaging, and drive customer engagement.

Data-Driven Decisions

We utilised marketing analytics to track campaign performance, measure key metrics (impressions, clicks, conversions), and optimise strategies for maximum impact.

Customer-Centric Approach

We prioritised customer experience throughout the buying journey, offering exceptional customer service and post-purchase support to build trust and loyalty.

Strategic Email Marketing

We implemented a targeted email marketing strategy with personalised offers and valuable content to nurture leads, drive repeat purchases, and increase customer lifetime value.

PR & Influencer Outreach

We secured positive media coverage and partnered with relevant influencers to generate brand buzz and expand reach.

How we work

1

Strategise

Craft a customised paid advertising strategy that aligns with your goals and budget.

2

Implement

Launch targeted campaigns across multiple platforms for maximum reach and engagement.

3

Optimise

Continuously refine campaigns based on data-driven insights for optimal performance

4

Report

Track results and get transparent, detailed reports to measure success and ROI

The Outcome

SERVED's strategic marketing initiatives have fueled remarkable growth, with conversions soaring by 90%, signaling a significant surge in new customers embracing their healthier RTD alternatives. Their return on ad spend (ROAS) experienced an impressive sevenfold increase, underscoring the exceptional efficiency and effectiveness of their campaign in driving sales. Furthermore, a 57% decrease in cost per acquisition (CPA) demonstrates their ability to attract and convert potential customers even more cost-effectively. The impact extended beyond initial purchases, as customer lifetime value (CLTV) surged by 53%, indicating heightened brand loyalty and a growing number of repeat customers. These outstanding results firmly establish SERVED as a dominant player in the RTD market, setting new benchmarks for quality, innovation, and customer-centric growth.

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