Did you know that only 2 out of 10 people read the content of a website word by word, while others don’t spend more than 15 seconds on a page? Sounds astonishing, right? This is why it’s vital to create engaging and scannable content that not only helps in on-page search engine optimisation but also plays a massive role in engaging the audience to get your Google ranking game stronger than ever
Want to know about an easy hack to make your content the king in the world of content marketing? You are at the right place. Headings are not something to neglect when you are working for better readability. They leave the readers intrigued. Below is a detailed guideline about making effective use of this feature to improve content quality.
If you are aspiring to gain a boost in your business, then this is for you. Especially if your brand falls under the following sectors: lifestyle bloggers & influencers, research & analytics, news & journalism, media & entertainment, healthcare, tourism & hospitality, science & technology, real estate & philanthropy.
1. What are Heading Tags?
If you’re aiming to give a hierarchical structure to your webpage, you need to work on the heading tags. They are the HTML indicators that provide symmetry and neatness to your work.
Heading tags can involve all the font changes in the text and paragraph breaks that appear before and after paragraphs. Surprisingly, they even count the white spaces that are important to create headings. They work as a pathway and guide a reader about what to find in the upcoming sentences. These tags help Google to understand what you’re up to and also appear fruitful in terms of search engine optimisation.
Designing an outline for content is something you shouldn’t be missing out before getting started. The most crucial part of organising your content is to use headings that not only attract readers but also keeps them glued to your content. So whenever you decide to create content, keep heading tags at the top of your checklist because they’re going to help you sail safely to the shores.
2. Types of Heading Tags
Heading tags appear from H1 to H6 where the most crucial heading is H1 and the least important is H6. In terms of size, H1 is the most prominent heading which appears to the reader navigating the page
H1 VS Title
You might mistakenly think that H1 and title are the two same things. Since both share the same broader purpose of serving as titles to describe what your webpage is about, it is easier to understand why it is so commonly misunderstood by the novice users. However, it appears some critical differences set each other apart, and if you don’t use these properly, you could hurt your webpage ranking. Let’s make them clear for you.
Title appears in the search engine results page and works as a hyperlink to make the audience click-through your page. It is referred to as “title” and seen at the top most title bar on the webpage
“H1” is the title of your blog or article. It doesn’t appear in the search engine results page and is referred to as “H1” on the webpage. It is often seen in big and bold typography and guides readers about the subject matter of the content. In easy words, it works as a title for the page you’re viewing currently.
It’s essential to follow the structure keeping in mind the title, H1 followed by H2, H3 and so on. H2 works as a subheading to H1. It is a common practice to find H1 to H4 on webpages, whereas H5 and H6 are only included when the paper is too long.
3. Why are Heading Tags critical?
The world’s running at a fast pace and no one has time to read a vast amount of content that neither has headings nor visuals to provide a clear road map of what to expect. Have you ever opened a blog after getting attracted to its title and clicked back with higher speed because you were welcomed only with text running like ants all over the place?
This is not the mistake you would want to make, and that is precisely the reason why heading tags are essential. According to a survey, 80% of the first-page search results in Google use an h1. Read on more to understand the importance of heading tags.
Scannable Content Structure
Content writing has evolved over time. Articles with big and boring paragraphs have now been replaced with content that is easy to read and can be scanned. Scannable content has become a need of the hour because that’s what a digital reader demands – short, catchy and interesting content.
The content structure with heading tags is easy to understand and interpret. It contains headings, bullets and bold text with small paragraphs and brief sentences. This content stands out of the crowd because of its consistency and has a clear layout.
Once you decide to tick all of these boxes while creating content, you’re already in a position to improve your content readability because forming content in such a way plays a pivotal role in the SEO ranking factors.
Do you know someone who finds it difficult to read screens? If yes, heading tags can help to improve the reading experience for anyone who is visually impaired. Sounds brilliant, doesn’t it?
This can work like magic because the user reads heading tags as codes. If you efficiently create a page using appropriate headings, navigation is likely to get easy, and this enhances accessibility for anyone who is bound to struggle with it due to untitled, long paragraphs.
Rank Website Effectively
Google acknowledges you while analysing content, the bounce rates of your websites decreases, and you’re able to make it to the topmost search results by following this knack. Google has recently recognised readability as one of the ranking factors.
Therefore it is vital to take care of content structure while creating content if you’re aspiring to be recognised in any sector of digital marketing whether it’s a business organisation, an online cake shop or personal branding.
4. How to use Heading Tags effectively?
It is a bit technical but little effort, time and concentration can help to use these tags effectively as well as efficiently. Here are some points that you need to remember while adding H1s to your webpage.
Add Keyword In H1
Adding a strong keyword in H1 plays a massive role in attracting crawlers. Hence, this is a super sharp tip to gain Google’s attention.
Add one H1
This is important to remember as adding one H1 with one focused keyword will help Google to target the most critical aspect you’re trying to highlight. If you decide to add multiple H1s, the odds are that you may end up confusing Google and minimise your chances of getting ranked.
Mirrors The Subject Matter
“10 Tips to remember while using H1 Tags” can be a useful example that clearly explains what you’re trying to discuss in the subject matter.
Optimal Character Length
Being radical won’t help so remember that your H1s length should neither be too short or too long. It should ideally fall between 20-70 character length.
“H1” Should Be Prominent
Make use of visuals, excellent formatting and all possible tactics to make your H1 as noticeable as possible. Look at the catchy, big H1 below:
Enhances User Experience
How users interact with your page is directly proportional to the ranking of your page. So, you have to take care of the design and other elements that influence a reader.
Remember that if you can formulate a captivating H1 with proper placement, you’re now in a position to enhance the user’s experience on the page.
Add A Long-Tail keyword in “H1”
Instead of stuffing your article with the same keywords, try adding a long-tail keyword that appears there naturally. For example, ‘hair growth hacks’ can be a long-tail keyword that can be incorporated as ’10 best hair growth hacks in 2020.’
Answer The Reader’s Queries
Remember to ask yourself, “Why would anyone open this?” and “What will be their purpose?” Answer their questions and satisfy them. The feeling of answering their questions honestly will make you a genuine superhero, and they won’t feel deceived. Make sure to taste this feeling of accomplishment!
Pro-tip: Your goal is to give them what they’re searching for.
5. Heading Tags and SEO
Search engines find it complicated to read the content and context of a webpage. So you have to make it easy for the crawlers to grasp the exact words and phrases you want to get highlighted. The data collected by these crawlers is in the form of codes that we call HTML heading tags. The main focus is usually on the title and H1 tag. Now it’s time to set your priorities and focus the most on H1 followed by H2, H3 and so on.
Pro-tip: Make your reader understand your webpage through a single glance at H1.
Here’s why SEO and heading tags can go hand in hand:
Headings Can Improve SEO
Remember that heading tags are the key to give a proper shape, structure and context to your article. To make it understandable, here’s an example for you:
- H1: Imagine writing a book of 500 pages. Your book needs a snappy title to define what its focus is. That title is your H1.
- H2: Now, that you’ve given a snappy title to your book, it is time that you name its chapters. These chapter names work as H2.
- H3: Moreover, if you plan to give sub-headings in your chapters or label sections through various partitions, then they are going to be labelled as H3 to H6 respectively.
Some characteristics of content marketing have been taken for granted in the past, and one of them is scannability. Scanning improves the structure of your article and helps to boost performance in search engines.
Once you’re done, it’s time to audit your website and edit flaws to make it even more effective.
Relationship Of Website Audit, SEO & H1
Websites like screamingfrog.uk can be employed for a website audit to highlight the H1s that are performing poorly. Based on the analysis, these highlighted H1’s can be improved to enhance the chances of ranking.
Now, the question is: Is the effort worth it? Yes! Below are two success stories that can motivate you to focus on heading tags for your good.
In this section, let’s look at a few examples to understand how the effective use of heading tags has helped in boosting web traffic for webpages:
Known for his brilliant content marketing techniques, he shares an experience of how he was writing his usual blogs when he decided one day to change H1 for one of his blogs. The traffic to his page enhanced, and the results were great. Within three days, the organic traffic of his page increased up to 85%, and his article jumped from page 3 to page 1.
Houston Car Parts
Houston Car Parts witnessed a sudden jump in their webpages ranking when they decided to play with their H1s. To their greatest surprise, the ranking increased from 140 to 1. Hopefully, this makes sense, and you’re all pumped up to experiment and understand the importance of heading tags in your content
Now, that you’re aware of the importance of heading tags, it’s your turn to apply this approach in daily life and find out the results.
Remember that your websites, content and where you rank on Google is connected to this, so you have to push yourself an extra mile to reach there.
If you need our assistance, call us at +44 7747 853337 or email us at to gain our trusted expertise on search engine optimisation and content marketing.
You’re all set and well-equipped to experiment. So unleash your hidden heading tags generating power