Tracking Architecture

Larger companies with a lot of access, and even smaller businesses will want to filter out internal and unwanted traffic by IP address, to achieve more accurate data.

We can set up complex tracking for goals and events in Google Analytics to ensure that you have the best data to quickly see what is happening, and gain insight on future plans.

Once the Google Tag Manager code is in place on your website we can create tags to measure almost any aspect of user behaviour on your site, from page views, to conversions, without needing to change the website.

Identify your user behaviour across multiple devices, by assigning a Google user-id, and gain improved insights into customer behaviour, allowing you to make data-driven decisions to refine market targeting.

Facebook Conversions API uses server-side tracking to reduce the amount of conversion data error that may occur when using browser tracking.

Ecommerce tracking integrated with your web analytics will give you invaluable business information on your customers and on the performance of your ecommerce website.

Track visits and more at server level to measure business goals and ensure that data is complete.

We exclude bot traffic from your tracking to process the cleanest data we can for accurate measurement.