User Experience Design
UX Design is the careful design of the user experience of the interactive aspects of a website to create a helpful and efficient online experience.
Conversion Rate Optimisation Tactics
From heat-mapping visitor activity to discovering usability issues, we have the right tools for the job.
Behaviour Analysis Tools
If you can understand who your customer is and what they want, you can refine your website to drive more conversions. We identify user behaviours using a select suite of analytical tools, including heatmaps and Google Analytics. We can find out where blocks are in your website that prevent progress through the site and we can use heatmap visualisations to see where people are getting lost, or frustrated. We then use this feedback to create experiments that will predict the optimal result, which we then either refine and test again, or we implement.
This great tool from Microsoft is a fully functional heat mapping tool integrated with Microsoft’s suite of web tools to allow in depth analysis of user behaviour on your website. Installation is simple and the results offer powerful insights into user behaviour.
UX Design Benefits
A great UX design plan will mean that customers flow through your website easily, finding what they need and converting at higher rates.