1. What is the content?
Content is anything that you consume in the form of audio, video, text or infographics. For different people, content holds a different meaning, and it triggers different emotions altogether. Content is a piece of information brought together in any chosen form with a purpose to educate the audience through a proper channel. Now, let's highlight the most critical words through this definition and dig deeper.
Your content highlights the most important key point that you want to address your audience. It contains the message that you wish to speak about. On the other hand, your content offers explanations and supports the main idea of your work. For example; this article is produced to enhance your knowledge and inform you regarding the importance of content in SEO.
The form is the format that you're going to choose for sharing your content. It is the way opted by you to communicate with your audience. It's up to you whether you want to use text, audio, videos or infographics for fulfilling your purpose.
The form will include your media type, number of words, size, length and style etc. For example, the chosen form for this content is mainly text.
What is the reason for producing this content, and what do you want to achieve with this? It describes your motto, aim and the goal you want to accomplish by delivering it to the public.
A successful piece of content is always the one that is designed with a specific goal in mind. It prospers when created creatively, keeping in mind the importance of SEO. For example, the purpose of this article is to let you know more about SEO and content.
When you decide to create content, remember to keep in mind the people you want to interact with. Keep their concerns in mind. Take notes about their likes and dislikes.
Make a list of questions they might ask and make sure to answer them in detail while producing your content. When you can identify your target audience, it gets easier to identify the tone of your content too.
For example, this article is targeted towards anyone who is interested in content marketing and is curious to know how content is vital in SEO.
Channel is the medium you decide on while posting your content. If you've created a video, you can choose YouTube as your channel. You can select WordPress as a channel to post your blogs, and so on.
Pro tip: Whenever you decide to create content next time, make a checklist and tick these boxes while getting prepared.